Twitter, being a social media platform, is prone to the unspoken laws of human nature. Just like any social outlet in your day-to-day life, people can react in unexpected ways to your online behavior.
You might not be able to figure out why some people decide to stop following you; perhaps it’s just something personal that doesn’t involve you. But there are also a number of common reasons for unfollowing. Fortunately, there are things that you can do about them.
Maintain Your Twitter Account
From the moment you create your Twitter account, there are a number of things that you should do if you want to attract followers, much less keep them.
Secure your Twitter account:
Here are some important things you should do in order to make sure your Twitter account remains secure. Don’t let your followers become exposed to a security risk. Any of your followers that realize that the source security issues is coming from your account will unfollow you in droves and may warn their friends against you.
- Make sure to use a secure password and store it in a safe place.
- Don’t use the same password for your Twitter account that you use for any other online service.
- Restrict Twitter password resets by going to your account settings, and under ‘Security’, select ‘Require personal information to reset my password’.
- If you see a strange or spammy tweet that came from a friend, contact them and let them know that their account might be compromised if they didn’t send the tweet. Have them follow Twitter’s instructions to make their account safe again, including resetting their password and revoking connections to third-party apps. Only reinstate the apps that are frequently used.
- Keep your web browsers, plug-ins, and operating system up to date. Use an anti-virus program on your computers and mobile devices. Norton Anti-virus has apps that can be used to secure Android phones, for example.
Add information to your Twitter profile:
Twitter accounts without a logo or a picture look like a scam to most people. Change it from the default “egg” picture, and add a cover picture to your profile (1500px X 500px is the best size).
Add a Twitter bio and other profile information, especially links to your website or your other social media accounts. Show people that you are real, and they’ll stay with you.
Stick to the topics that you say you’re going to tweet about:
If people follow you because they’re interested in eCommerce and starting a new business, they’ll start leaving if you frequently post about your lunch date and the latest sports scores. A rare off-topic tweet should be okay, but don’t make it a habit. People value their time and don’t want to read about things they didn’t sign up for.
Don’t be controversial or rude in your tweets:
This is something that most people take for granted, but some people don’t. Freedom of speech is a good thing, but if you exercise it to the fullest, expect that some of your followers will leave you. Consider that all of the content that you put on the Internet will be there forever, and that at some point you’ll have a chance with the love of your life, or a job with the perfect company. Tweet like they will see what you’ve written, and you should be safe.
Practice “Twitterquette”, or Twitter-etiquette
There are certain behaviors that are expected out of people maintaining a successful Twitter account. Many of them involve rules of politeness that would be expected of most people holding a conversation with people.
Actually have a conversation:
Put the “Social” into “Social Media”. You should have two-way communication with your followers. If they reply or send you a direct message to ask you a question or comment on your content, reply to them. No one likes being ignored. If you do that too many times, there won’t be a connection between you and your follower. They’ll be much more willing to unfollow you and stop wasting their time trying to engage with someone who doesn’t answer them.
Put some thought and emotion into your tweets:
Your tweets shouldn’t read like they’re automatically generated by scripts. It’s also a good idea to add appropriate images to your tweets; they’ll engage your followers much more than using plain text tweets every time.
Don’t promote yourself 24/7:
If you only use your Twitter account to tell people to buy your products, you’re not going to keep many followers at all. People appreciate when you provide them with interesting and free content. High-quality content can encourage them to express their appreciation by buying a product from you or trying out something through your affiliate links.
Promote other people’s content:
Make your Twitter feed a showcase of the best content that you find on your topic. Show that you’re not just automatically posting your own articles. Sprinkle other people’s content into your feed by retweeting good content from other people, and adding your own comment. They’ll appreciate your thoughtfulness, and you’ll often get more followers as a result.
Follow other people in your niche:
This is a great way to easily get material to retweet and share with your followers. Don’t blindly follow everyone who follows you; occasionally those people will be spam accounts that are for the purpose of collecting followers no matter the topic. Follow people using appropriate keywords or hashtags, or followers of popular accounts in your niche. Your quality of followers will be higher, and they will be less likely to unfollow you.
Be considerate of your followers:
While it’s important to tweet enough that your followers recognize your brand, don’t tweet so many times every day that you flood their newsfeed, or your followers might run away from the over-stimulation and unfollow you. Share pertinent ideas for your niche, but make them the best ones rather than sharing everything you can get your hands on. Also, scheduling your tweets over a period of time will not only make it so that more people see occasional tweets from you, but you also won’t overwhelm them with an outpouring of tweets all at once.
Make all of these concepts part of your Twitter routine, and you’ll find yourself gaining a loyal group of followers who stay with you and help to build your business or blog.